Refining a legacy brand and raffirming their position as Australia’s leading PE firm.

Engaged by Quadrant Private Equity in 2024, our brief was to modernise their brand identity, redesign their website and develop a suite of brand assets that would reaffirm their position as Australia’s leading PE firm. After a detailed scoping workshop with senior partners, our brief focused on modernising their visual language whilst retaining the credibility of their existing logo. Capturing new video content and photography of their office space and team, we developed a contemporary brand design system, updated logo, and modernised website in Webflow that reflected their values, funds and on-going partnerships. We are pleased to be continuing our work with Quadrant Private Equity across a range of on-going projects.