Nurse Renee had outgrown her brand. As the product range expanded, the opportunity was to rebrand and align the brand identity with where Renee and the business were heading, and to bring that new direction to life through a relaunched website.
Leading the rebrand, we redeveloped Nurse Renee's full packaging suite, from naming through to creative direction, directed product photography and renders, and built out social templates, all feeding into the website. We developed a phased rollout: a holding page to build anticipation, a password-protected preview, then the full pre-order site going live, backed by an Instagram teaser countdown to build momentum ahead of launch. The result was a cohesive brand experience, from packaging through to digital, aligned with Nurse Renee's growth.
