Lipman Burgon's brand understated its sophistication. The firm sits between boutique and institutional, offering limited clients per advisor and in-house research, but this balance wasn't clearly communicated. As the business grew and formalised, its visual and verbal identity no longer reflected its scale, maturity, or the clear differentiation needed between Wealth Advisory and Private Office.
We built a brand strategy, refined identity, and design system grounded in legacy, trust, and growth, expressed through undulating lines, timeless typography, and grounded tones. Paired with a new website and brand film, the result is a cohesive identity that differentiates Lipman Burgon in market and gives Wealth Advisory and Private Office distinct presence within one brand.
