Mode Festival — adidas Originals

An immersive brand experience at the intersection of art, music and fashion.
Client:
adidas Originals x Above The Clouds
Year:
2025
Deliverable:
Brand Experience, Art Direction, Motion Design
Problem

Sponsoring Mode Festival on Cockatoo Island, we were tasked with creating an immersive brand experience for adidas Originals and Above The Clouds that would transform the Naval Store and bring it to life from day into night.

Solution

We developed branded visuals, internal and external wayfinding, and animations alongside live VJ artist Carla Zimbler. A suite of LED screens were installed throughout the space, creating a dynamic environment that evolved across the full event.