ASICS GT-2160, showcasing material innovation through minimalist expression.

About

Nectar was entrusted with developing the campaign for the release of the Above The Clouds x ASICS GT-2160™ in its final form. This iteration shifts from the vibrant, landscape-inspired colourways to a minimalist palette, focusing on the experimental materials. The design highlights a transparent upper, chromatic tiger stripes, tonal mesh, and matching laces.

YEAR

2024

SERVICES

Campaign Art Direction Motion Design

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