ASICS GT-2160, showcasing material innovation through minimalist expression.
About
Nectar was entrusted with developing the campaign for the release of the Above The Clouds x ASICS GT-2160™ in its final form. This iteration shifts from the vibrant, landscape-inspired colourways to a minimalist palette, focusing on the experimental materials. The design highlights a transparent upper, chromatic tiger stripes, tonal mesh, and matching laces.
YEAR
2024
SERVICES
Campaign Art Direction Motion Design





