Andrew Sloan's existing brand had strong foundations, but has historically leaned too heavily towards a somewhat corporate and vanilla presentation of services, guided at times by shifting personal tastes in design. The challenge was to create a more human, modern and unified identity, one that balances clinical expertise with warmth, while supporting speaking, writing and broader engagement without fragmentation.
We refined Andrew’s personal brand identity and design system, alongside a new Webflow website, to create a presence that feels deeply human, inviting, exciting and modern. The result is a cohesive and confident brand that balances clinical expertise with warmth and personality.
Illustrations by Tyler Spangler
