Permaconn

Engaged by Permaconn in 2024, Nectar was tasked with developing a brand strategy, product architecture, and identity system to unify three adjacent businesses—Permaconn, Romteck Grid, and Patriot Systems—under a single, scalable umbrella brand. Each business came with its own product suite and customer base, creating a complex and overlapping ecosystem. The challenge was to consolidate these offerings into a coherent structure, clarify the brand architecture, and position the business for long-term growth in critical communication sectors—all while preserving the equity and recognition of each legacy brand. Our strategic and creative response focused on building a unified brand system that retained the defining characteristics of each product and service. We introduced a streamlined architecture with clearly defined verticals, enabling clearer communication for internal teams and external partners alike.

A refreshed visual identity brought clarity and consistency across all brand touchpoints, blending technical credibility with a more human, accessible tone. From logo lock-up and colour palette to product naming, messaging, typography, and layout—every element was designed to support Permaconn’s evolution from a fragmented group of businesses into a seamless, integrated suite of critical communication solutions.Nectar is proud to continue our partnership with Permaconn in 2025 as they expand their offering both locally and globally.