Plaza Premium Lounge, redefining the journey before departure.

Plaza Premium Lounge, a leading global provider of airport lounge services, engaged Nectar to help differentiate their brand in an increasingly competitive market. With numerous lounge options available, the challenge was to craft a compelling narrative and experience that would attract and retain premium travellers. Our strategy focused on elevating the Plaza Premium Lounge experience through a brand refresh, digital enhancements, and engaging content creation. Following a comprehensive brand audit, we refined their communications strategy, developed a visual language that emphasises comfort, convenience, and accessibility, and introduced the new hero line: “Your Destination before Departure.” Plaza Premium Lounge continues to partner with Nectar to evolve their brand across multiple markets and customer touchpoints.