Sponsoring this year’s Mode Festival on Cockatoo Island (Wareamah/Gadigal), we partnered with Above The Clouds and adidas Originals to take over the Naval Store and create an immersive brand experience. Developing a series of branded visuals, internal and external wayfinding and animations with live VJ artist Carla Zimbler. A suite of LED screens were installed to bring the space to life from day into night. A special thank you to the teams at ATC, adidas Originals, BIZARRO, and Studio MiMu for their collaboration and support throughout the rollout of the sponsorship.