Above The Clouds x Asics GT-2160

Fashion

Details

Presenting a juxtaposition of experimental materials that refine the GT-2160 silhouette and break new ground in product development, craft, and design thinking, Nectar & Co. were tasked with developing the campaign creative for the highly coveted Above The Clouds x ASICS GT-2160 collaboration.

Blurring the lines of what we consider to be performance, art, and fashion, we focused on transparency as a consistent theme in design by dismantling the shoe and presenting the materiality of fabrication, design, and craft.

Released globally in October 2023, the campaign creative included a range of digital and printed placements spanning social, media, and PR and resulted in a global sell-out of the shoe.

Presenting a juxtaposition of experimental materials that refine the GT-2160 silhouette and break new ground in product development, craft, and design thinking, Nectar & Co. were tasked with developing the campaign creative for the highly coveted Above The Clouds x ASICS GT-2160 collaboration.

Blurring the lines of what we consider to be performance, art, and fashion, we focused on transparency as a consistent theme in design by dismantling the shoe and presenting the materiality of fabrication, design, and craft.

Released globally in October 2023, the campaign creative included a range of digital and printed placements spanning social, media, and PR and resulted in a global sell-out of the shoe.

Presenting a juxtaposition of experimental materials that refine the GT-2160 silhouette and break new ground in product development, craft, and design thinking, Nectar & Co. were tasked with developing the campaign creative for the highly coveted Above The Clouds x ASICS GT-2160 collaboration.

Blurring the lines of what we consider to be performance, art, and fashion, we focused on transparency as a consistent theme in design by dismantling the shoe and presenting the materiality of fabrication, design, and craft.

Released globally in October 2023, the campaign creative included a range of digital and printed placements spanning social, media, and PR and resulted in a global sell-out of the shoe.

Services

Creative Direction

Video Production

Year

2024

VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.

In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.

VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.

In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.

VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.

In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.

At VitaNova, every innovation is driven by a deep understanding of the evolving needs of patients and the healthcare landscape. By combining state-of-the-art technology with compassionate follow-up care, VitaNova ensures that individuals receive the support they need at every step of their wellness journey.

At VitaNova, every innovation is driven by a deep understanding of the evolving needs of patients and the healthcare landscape. By combining state-of-the-art technology with compassionate follow-up care, VitaNova ensures that individuals receive the support they need at every step of their wellness journey.

At VitaNova, every innovation is driven by a deep understanding of the evolving needs of patients and the healthcare landscape. By combining state-of-the-art technology with compassionate follow-up care, VitaNova ensures that individuals receive the support they need at every step of their wellness journey.

Credits