Above The Clouds x Asics GT-2160
Fashion
Details
Presenting a juxtaposition of experimental materials that refine the GT-2160 silhouette and break new ground in product development, craft, and design thinking, Nectar & Co. were tasked with developing the campaign creative for the highly coveted Above The Clouds x ASICS GT-2160 collaboration.
Blurring the lines of what we consider to be performance, art, and fashion, we focused on transparency as a consistent theme in design by dismantling the shoe and presenting the materiality of fabrication, design, and craft.
Released globally in October 2023, the campaign creative included a range of digital and printed placements spanning social, media, and PR and resulted in a global sell-out of the shoe.
Presenting a juxtaposition of experimental materials that refine the GT-2160 silhouette and break new ground in product development, craft, and design thinking, Nectar & Co. were tasked with developing the campaign creative for the highly coveted Above The Clouds x ASICS GT-2160 collaboration.
Blurring the lines of what we consider to be performance, art, and fashion, we focused on transparency as a consistent theme in design by dismantling the shoe and presenting the materiality of fabrication, design, and craft.
Released globally in October 2023, the campaign creative included a range of digital and printed placements spanning social, media, and PR and resulted in a global sell-out of the shoe.
Presenting a juxtaposition of experimental materials that refine the GT-2160 silhouette and break new ground in product development, craft, and design thinking, Nectar & Co. were tasked with developing the campaign creative for the highly coveted Above The Clouds x ASICS GT-2160 collaboration.
Blurring the lines of what we consider to be performance, art, and fashion, we focused on transparency as a consistent theme in design by dismantling the shoe and presenting the materiality of fabrication, design, and craft.
Released globally in October 2023, the campaign creative included a range of digital and printed placements spanning social, media, and PR and resulted in a global sell-out of the shoe.
Services
Creative Direction
Video Production
Year
2024
VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.
In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.
VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.
In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.
VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.
In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.
At VitaNova, every innovation is driven by a deep understanding of the evolving needs of patients and the healthcare landscape. By combining state-of-the-art technology with compassionate follow-up care, VitaNova ensures that individuals receive the support they need at every step of their wellness journey.
At VitaNova, every innovation is driven by a deep understanding of the evolving needs of patients and the healthcare landscape. By combining state-of-the-art technology with compassionate follow-up care, VitaNova ensures that individuals receive the support they need at every step of their wellness journey.
At VitaNova, every innovation is driven by a deep understanding of the evolving needs of patients and the healthcare landscape. By combining state-of-the-art technology with compassionate follow-up care, VitaNova ensures that individuals receive the support they need at every step of their wellness journey.
Credits