MGMT

Appointing Nectar & Co to provide a strategic brand solution that would modernise their identity and website, and pave the way for a new chapter in growth and ongoing communications with clients and potential partners, we worked with the MGMT team to re-articulate their offering in a noisy industry and define their points of difference.

Project Details

Nectar & Co

Client: MGMT
Project: Strategy, Brand & Identity
Year: 2022

Communications Strategy
Creative Direction
Brand Identity
Web Design & Development
Copywriting

Respecting their previous identity as a foundation for development, the new identity and brand was designed with scale, flexibility, and maturity in mind, and focused on a visual language that would appeal to multiple audiences in varying industries.

With a simple but confident positioning statement, visual language, and identity spanning digital, print, and social, the rebrand and website were released in early 2022 and is continuing to evolve.

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