Having recently made a number of new acquisitions, with more to come; Hatch approached Nectar & Co with the brief of developing a flexible brand/visual language that will guide the application of a uniform design aesthetic across multiple brands now and in the future.

Our approach saw us navigate an array of very competitive, noisy markets with the end result being an identity that provided a unique, and flexible brand that could span multiple industries, and communicate maturity, playfulness, and professionalism alike.

Applying the brand identity to digital, print, and a series of Shopify templates, the new identity is now being applied and rolled out across a number of new businesses and start-ups locally and globally.