Presenting an array of high-end, luxury eyewear from around the world, the excitement customers experienced in-store was not reflected in the broader brand, website, or social channels, with a dated identity, suite of packaging and little to no structure around social and digital communications.

Appointing Nectar & Co to provide a strategic, creative approach to their rebrand, we engaged their internal team and customers to identify their points of difference, and understand their products, history, and collective experience as professionals.

Developing an identity that felt suitably mature and professional, with a touch of luxury and timelessness in its application, we introduced a range of new assets to streamline the customer experience online and in-store, and migrated them from an old WordPress website to a new, custom-built Shopify store tailored to their products and customer needs.