Nectar & Co was engaged to review the existing brand, the communications associated with each fund and provide a communications strategy and rebrand that would provide internal and external alignment for future growth and investor comms. With an identity steeped in history and notably held fondly amongst founding partners and investors, the rebrand involved a subtle modernisation of the core identity with supporting assets being created to provide consistency in it's application as an umbrella brand across other funds. Rolled out across digital, print and social, Nectar continues to work with Ellerston to provide on going strategic and design advice across all channels.