Appointing Nectar & Co to assist them with the strategic alignment and modernisation of their corporate brand identity, we worked with Bellingen Shire Council and the local community to understand their past, present, and future and identified an array of insights that helped shape a visual and verbal narrative.

Paying particular attention to the origins of their existing identity, and the significance of this to the local community, our work focused on providing a flexible but modern design system and language that could be easily adopted by multiple facets of the council, but most importantly the growing Bellingen Shire community.

Continuing to work with Bellingen Shire Council to assist in the roll-out of the new corporate brand, the identity and design system is currently being applied to a range of digital and physical community touchpoints.