Approaching Nectar with the brief of evolving their brand and website from a traditional 'salon' website, into an online destination for all things hair, beauty, and lifestyle, our brief encapsulated a revised brand strategy that introduced A-H as more than a salon, an identity that provided flexibility in it's application both now and in the future, and a Shopify website that presented a best practice eCommerce experience.

Launched in late 2020, the A-H brand bridges the salon/online divide and responds to the culture of personal style and customer expectations of service both on and offline.

‍